Madlena embarked on her production career six years ago when Harper's Bazaar sought to feature her in an editorial in Bulgaria, which she couldn't attend. Demonstrating her initiative and vision, she convinced Harper's to allow her to produce the shoot in NYC. She not only produced, managed, and modeled for the shoot but also graced the cover, marking the beginning of her successful production career.

Since then, Madlena has produced high-profile shoots for major magazines, often spotlighting other models. Her vast experience has also led her to master styling, a talent she has integrated into her productions since 2018. Proficient in five languages, she excels at coordinating with international production teams.

A passionate advocate for animals, nature, and humanitarian causes, Madlena has always sought to help those in need. She serves as an Ambassador for the Georgie Badiel Foundation, a water-focused charity, and received their prestigious Hope Award in 2019 for her dedicated work in raising awareness and funds. Additionally, she is a Compassion Angel for Compassion Is Beautiful, a charity dedicated to supporting dogs and cats in shelters. Believing deeply in the interconnectedness of all beings, Madlena is committed to giving back whenever possible.

Recently, Madlena has expanded her expertise to include makeup, skincare, and the broader beauty industry, areas that have become a growing passion for her.